This post comes as a reply to an email I got from a reader. He asked me if I can share any ideas to attract new customers on LinkedIn. Then I realized – he was just another freelancer among many out there who didn’t know where to start with his freelance marketing activities. So here are the top 3 things every freelancer should do on LinkedIn to attract customers.
This post was originally published on LinkedIn. For that reason, I will give you its first paragraphs to get the idea what it’s all about and if you want to see it all, go over at LinkedIn for its complete version.
Many starting freelancers struggle with marketing their services and finding new clients. LinkedIn can be the perfect network for that – if used right. Here are 3 tips how freelancers can attract new clients through LinkedIn.
First, complete your profile.
I know it sounds silly and somewhat obvious but too many freelancers don’t complete their profiles and then wonder why they don’t see any benefits of LinkedIn.
Many profiles have unsuitable profile picture or no picture at all; no details about previous work experience or education; no listed skills or projects they’ve worked on; and so on. Don’t be one of those freelancers.
As seen on LinkedIn Blog, it’s very straight-forward to complete your LinkedIn profile – do it today.
Here’s a post where I share how to complete your profile for freelance success – and now, I will give you top 5 reasons why you should do it…
Tell me how you write posts on LinkedIn, please!
Also, what plugin do you use, that says “read the full post on LinkedIn”?
Hi, Lorraine – you need to apply first, and after they approve you – you have a “pencil” symbol where you usually type your update… Here’s everything you need to know about long-form posts on LI. If you have difficulties, let me know – i may write a how-to post with screenshots and all 😀
As to your second question – i am not using any plugin for the “Read the full post on LinkedIn” – that’s just a regular button. I insert it with html in the text view of the editor in WordPress.
How did you like the post? Any comments or questions? I plan to blog more about freelance marketing so any and all feedback will be helpful 😀
Diana,
Thanks for all the information, and for your email. 😉
I commented on the post on LinkedIn.
You rock!
great, thanks, Lorraine – heading there to see what you left for me LOL