Small business owners often make the mistake of advertising a product and its features instead of focusing on the product benefits. And the benefits directly relate and speak to the consumer needs. Today I’ll show you how to easily focus on the benefits of a product and not its features.
How Having a Plan Matters
Marketing planning IS important but this post isn’t about that. Now, I’d like to talk about having a plan, any kind of plan – and how it matters. Having a plan brings in structure. No more chasing your tail, no more…
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